A few days back I came across a company which sells charity on behalf of an NGO. I use the word sell because they generate charity funds on behalf of their client (an NGO) in exchange of a commission. So, if a person donates an amount of 6000 rupees, the first share of commission goes to the person who generates it, i.e. the business developer. He gets one-sixth of the amount i.e. 1000 rupees. The second share is taken by the branch manager under whom this business developer works. Last but not the least the third share goes to the person who has cracked the deal with the NGO or has generated this business format. So, ultimately the donation given by a person to a so-called representative of that NGO (the rep does not disclose his identity that he is working for a company which generates funds) who poses to be doing it voluntarily without any monetary intervention helps generate the charity and reduces it to half its amount by distributing it among themselves. Thus, the charity made by a person to an amount of 6000 gets reduced to 3000 which actually goes for charitable purposes. This money is to be used for treating cancer patients in CMRI hospital at subsidized rates. The business format is good and viable. The only unviable part is that the donors who pull out a cheque of these (1k/3k/6k/12k/15k/25k) amounts out of an intention to serve the poor, old people is quite unaware of the fact that their hard-earned money is being distributed half-way and is being reduced to half its worth when it reaches the oldies.
Surprised. Don’t be. This is one of the new faces of modern businesses. Will be coming up with a few more modern business concepts, in case I come across.
Surprised. Don’t be. This is one of the new faces of modern businesses. Will be coming up with a few more modern business concepts, in case I come across.
